Dear readers

Red beet is sometimes called a “grandmother’s vegetable,” but that’s a reputation it definitely doesn’t deserve. It’s rich in vitamin B, potassium, iron and folic acid and is actually a true superfood – and as a close relative of the sugarbeet, it is also of enormous interest to KWS in its breeding work. Dialogue between the breeders at Pop Vriend and KWS is paying off: No fewer than three red beet varieties that have the rhizomania tolerance familiar from sugarbeet are currently undergoing approval. And there are also changes in management at the BU Vegetables. In this issue, you can read all about its leadership team, new successes and big objectives.

KWS in your morning coffee, too? That’s quite conceivable thanks to our new cooperation with the pea milk producer vly. Our colleague Nigel Moore and vly’s innovation manager Anna Birke provide an insight into the role pea genetics play in taste and why not all peas are the same.

Outlining snappy guiding principles that everyone can identify with – that’s the task of a corporate vision and mission. In this issue you can read the new statements and explanations of the meaning behind them and how they are linked to our corporate values. Stickers and other materials are available so that our vision and mission can accompany colleagues throughout their day. If you are interested, you can request them from the Brand Management team (mail to Nicole Hermann).

And this issue also offers something to download: Take a look at the winter oilseed rape infographic which can also be printed as a poster.

A word on my own behalf. I am standing in as editor of this issue. Starting with the next one, a new colleague will take over and will continue producing our insideKWS with all her energy and a lot of new content.

We hope you enjoy reading this and further editions of insideKWS!