Strategy

Vision and mission

Relaunch

Seeding the future for generations

The world is constantly in flux, and a company like KWS also keeps on adapting. The evolution of our vision and mission, our key guiding principles, reflects KWS’ long-term strategy.

Flying the flag – KWS’ mission at the Einbeck location.

Our vision brings together all of KWS’ core values. We shape a sustainable future with foresight, maintain closeness to generations of farmers and, as an independent family business, are a trustworthy and reliable partner to our customers. The vision looks back on what we have achieved so far, yet also lays out a clear goal for the future.

Note: The KWS claim “Seeding the future since 1856” is well known both inside and outside the company and remains valid.

Our previous mission statement, with its more than fifty words, was very complex and technical – and was thus difficult for all of us to grasp, let alone cite. What we needed was a short, forward-looking and clear mission statement that could simultaneously provide an answer to the question of “why” for each of us.

We are convinced that we can make a difference with our specialization in plant breeding and seed. We are passionate about breeding and research – and we expand the potential of plants and varieties in order to create added value for farmers year after year. That is not confined solely to increasing yields: By delivering varieties with relevant traits such as improved drought tolerance and less need for pesticide, we create solutions and help agriculture successfully tackle the challenges facing it in the years ahead.

KWS’ seed is at the beginning of the food chain – and therefore makes an important contribution throughout the agricultural production process. End consumers are also a growing focus: What variety traits are important for processing and the end product, and how can plant breeding help improve them? Last but not least, our work also has an impact on the environment as a whole: Reducing inputs such as pesticide or water, innovations also for areas such as alternative energies, and of course the efficient use of available land all make a contribution to the agriculture of the future.

Our services (in the shape of consulting and digital tools) help farmers get the most out of our seed on healthy soils. Our broad and growing portfolio of crops and vegetables lay a foundation for maintaining biodiversity on fields. In this way, our work makes a key contribution every day to supplying the world’s growing population with good food.

▶ Our vision and mission

Make KWS’ vision and mission your guiding principles, too!

We will provide a wide range of material on our vision and mission in the coming weeks. We will also highlight them at KWS’ locations. Take a moment and reflect: What do the vision and mission mean for me and my everyday work? What is my “passion” and what do I achieve with it? What is my contribution to KWS’ strategy and our company’s success? What is my contribution to KWS' strategy and the success of our company? Felix Büchting takes the new vision and mission on his travels around the world – you can find some insights here. |

Info

Vision and mission: KWS’ guiding principles

Together with our core corporate values – closeness, reliability, foresight and independence – the vision and mission form the guiding principles of our company. The vision sets out our clear, forward-looking goal, and the mission explains how we will achieve that goal together. The vision and mission statement are thus key elements of our KWS. |


© KWS SAAT SE & Co. KGaA 2025