Our brand and much, much more

KWS’ BrandNet replaced the CI portal in 2019, since when it has been our brand’s digital home. Now, you might think that the site www.brandnet.kws.com is only of interest to our Marketing colleagues. But you’d be way off the mark: BrandNet is actually intended for anyone who comes into contact with the KWS brand – internally as well as externally. Why? Because you can find all brand-related content there – in up-to-date form, anywhere in the world. Yet BrandNet is not just a reference work; it is full of helpful tools that make everyday work a lot easier.

The “Read, Understand, Do” net

KWS’ BrandNet holds all the knowledge about our brand and our visual identity – clearly laid out and explained so that everyone understands it. The topics range from our essential brand values, the architecture of the various KWS brands to our employer brand. At the same time, many application examples show how to implement KWS’ corporate design ideally. You can find all the basic elements, such as the logo, slogan colors, fonts and graphics, all in one place there. In addition, BrandNet also presents the current KWS campaigns and provides all related media for downloading. There are also lots of useful templates, for example for PowerPoint, that make it far easier to create presentations – and also guarantee a consistent KWS brand image.

The “Wow, you can do that, too?!” net

Speaking of “simplification”: KWS’ BrandNet offers a wide range of tools that help save valuable time and do not take long to learn how to use them. Take our icon library, which contains a huge selection of icons and illustrations available for downloading. Large amounts of data can be sent easily and securely by means of file transfer. And the new Canva tool makes it very simple to create animated and creative postings for Facebook, Instagram and LinkedIn, as well as online banners. BrandNet also lets you generate the right logo/slogan combination and QR codes and draw inspiration from campaign examples from the world of KWS.

The “Now even better” net

An upgrade has now made KWS’ BrandNet even better, both visually and in terms of user-friendliness. The three new areas Learn, Experience and Create provide greater transparency and a clear structure. With that in mind, the navigation has also been revised and made even more user-friendly. On top of that, there are new features such as the Favorites and Share functions, which enable quick access and sharing of content in no time at all. Another new feature is the Papirfly moving image editor, with which you can edit your own movies very easily for a wide variety of occasions.

Sounds interesting? Once a month, everyone has the opportunity to participate in our BrandNet introductory webinar. It can be accessed as usual via the SuccessFactors Learning platform. Otherwise, there’s nothing else to say apart from: Have fun with the new BrandNet! |