Issue 01.2025

Together for change

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    1. 1Cover

  2. Introduction

    1. 2Editorial

  3. Miscellaneous

    1. 3From the world of KWS

      Lego sugarbeet · R&D portal · Visit to Chile · Multicrop Station Manager Meeting · Surfing tip· “World of Farming” podcast

  4. Strategy

    1. 4Vegetable value creation: Fresh ideas

      For the supermarket: How buying behavior influences vegetable breeding
    2. 5All crops on one platform

      Your Seed Partner Academy pools sales knowledge

  5. Research

    1. 6“We breed corn in Europe for Europe”

      The old and new management on goals and challenges in corn breeding

  6. Work

    1. 7More openness and exchange

      Employee engagement: Two new offerings
    2. 8Five years of BrandNet: Zip becomes hip

      The history of our brand portal
    3. 9Tour de France

      Complex structure: How the companies in France are interconnected
    4. 10S/4 Integrated Flow: New lighthouse

      The Cereals Germany Business Unit is the focus in 2025
    5. 11Strategic Planning 2035: Three areas

      A simple explanation of what playing fields, excellence fields and ambition fields mean (with a poster)
    6. 12Station profile: Alexandria (Romania)

      A closely-knit team for 20 years
    7. 13The new intranet can do more

      Three tips on the functions and applications
    8. 14Seeding the future

      How a breeding station works

  7. People

    1. 15Made for the job

      My Personal KWS Journey: Suting Li
    2. 16Ambassadors: Volunteering to welcome

      Employees accompany onboarding
    3. 17A breath of fresh air for Customer Centricity

      Two Heads of Country explain the transformation
    4. 18Hagen Duenbostel: A warm welcome!

      A comeback as Chairman of the Supervisory Board
    5. 19Jörn Andreas: “A great first impression”

      Our new Chief Financial Officer knows the industry