Five years of KWS BrandNet
Zip becomes hip
Our brand’s digital home, KWS BrandNet, turned five in November 2024. We take a look at how it came into being and has since evolved.
Sometimes the solution to a complex problem can be so simple. We faced the task of combining a large number of zip files full of designs and PDFs with our brand communication rules that had accumulated over the years. The clear objective was to make working with our brand as easy as possible and store everything we needed for that in one central location. This is how our KWS BrandNet came about.
“What I want first and foremost is something that make things simple and saves time – now it’s easy to find what I’m looking for,” says Hernan Felipe Funes Maureira from KWS Berlin. “BrandNet is the hub for all brand resources. It’s efficient, easy to use and ensures that presentations, videos, letters and so on get the branding seal of quality.”
“It’s efficient and easy to use.”
Hernan Felipe Funes Maureira
Lots of content at a glance
The potential of BrandNet lies in its flexibility and the wealth of content that can be used directly. Want the KWS logo with its slogan in your language? The logo generator makes it possible. Looking for icons to liven up a PowerPoint presentation? There’s a large selection in our icon library.
“BrandNet is the first place to go to for answers to all design questions and, of course, to find all the templates. It’s also a great help in familiarizing new colleagues with their work,” says Marie Sandvoß, Team Lead Marketing Channels. “I can use the PowerPoint and Canva templates to create presentations or develop digital content in no time at all. A must for anyone who works in marketing.”
BrandNet is growing – like our brand
BrandNet now boasts more than 16 tools and functions. Over the first five years, more than 2,400 colleagues have used it to create backgrounds for MS Teams, QR codes and Whatsapp stories. And more exciting projects are already planned that will make it even easier to create genuine brand experiences.
The milestones and developments to come are a reason to celebrate. Happy Birthday, BrandNet! |
Do you have any suggestions for BrandNet? Or congratulations? Or requests for improvement? Then contact:
Laureen Steinert
From a PowerPoint template to the icon library: BrandNet has helped us administer our brand world in one central location for the past five years.
© KWS SAAT SE & Co. KGaA 2025
