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SP35

Strategic Planning 2035

Shaping our future

Where are we headed? What are our priorities for the coming years? What are our main objectives? These are the questions we answer with our regular Strategic Planning process.

For SP 35 to bear fruit, it depends on all colleagues. This was also emphasized by our Executive Board during the global town hall on Strategic Planning 2035.

Since our foundation back in 1856, we have developed from sugar processing and first breeding steps to a major player in the field of plant breeding and seed production, with an impressive portfolio and exceptional know-how. To ensure our success in the long term, we need to keep an eye out for the latest developments in the industry, technology and the consumer market. If we want to successfully face the resulting trends and challenges, we need a clear path forward.

In January 2025, we launched “Strategic Planning 2035” (SP35), based on the backbone of our strong vision “Seeding the future for generations” and our clear mission “Our passion for plants sustains farming, food and planet.”

Our SP35 comprises three central areas: Where to play, How to win and Strategic Ambition.

The “Where to play” areas are very close to our daily business in all functions:

  • Build on established field crops to master Customer Centricity
  • Become a leader in Vegetables and Plant-based Proteins
  • Unlock the full potential of Hybridization and New Breeding Technologies
  • Drive additional growth with New Markets, Crops, Services, and Tools

If we want to safeguard and further accelerate our unique positioning, we need to stay on top of the key enablers of our success. Our “How to win” areas are closely connected to our internal structures and therefore an important baseline to our competitive advantage:

  • Commercial Excellence
  • Innovation Excellence
  • Organizational Excellence

By successfully delivering on our objectives in the “Where to play” and “How to win” areas, we will achieve our Strategic Ambition for 2035:

  • Become Employer of Choice in the seed industry
  • Ensure Innovation Leadership in plant breeding
  • Empower Sustainable Agriculture
  • Profitable Growth to preserve independence

The success of our Strategic Planning depends on all of us. Through our daily work, commitment and drive, we bring SP35 to life. Whether in research, production, sales, or any other function, each and every one of us plays a vital role to ensure that we continue to grow together as a company.

In the coming months, you will receive further information and details coming from our Business Units, R&D as well as Group and Global Functions and other departments. In the meantime, make yourself familiar with the key elements of our SP35 – visit the intranet page, watch the video and print out the poster (see download link) to place around the offices. |

Strategic Planning 2035 poster
as Download

Strategic Planning 2035

Where to play

Build on established field crops to master Customer Centricity

Become a leader in Vegetables and Plant-based Proteins

Unlock the full potential of Hybridization and New Breeding Technologies

Drive additional growth with New Markets, Crops, Services, and Tools

How to win

Commercial Excellence

Understand and maximize value for our customers

Innovation Excellence

Continuously advance plant genetics

Organizational Excellence

Ensure clear processes and structures

Ambition

Become Employer of Choice in the seed industry

Profitable Growth to preserve independence

Ensure Innovation Leadership in plant breeding

Empower Sustainable Agriculture

© KWS SAAT SE & Co. KGaA 2025